Kylie Jenner & Famous Instagram Egg: Explained

January 20, 2019

This very normal egg has stolen the reign from Kylie Jenner and broke the internet while doing so...

It seemed to be an ordinary New Years as millions around the world bid farewell to 2018 and entered 2019 with fresh new resolutions and goals.

But no one thought that by January the 4th, an egg would revolutionize the way we "like" on Instagram.

It was that monumental day when a picture of an egg was posted on a very normal spam-like Instagram account (@world_record_egg) but would ask people to do the following:


“Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.”

What started off as a very naïve request on the part of the normal egg, quickly turned into an Internet sensation…

And seemingly overnight, the Instagram egg managed to get a record-breaking 45.9 million likes and counting!

A sly move by the famous Instagram egg was to tag influential Instagram accounts with a high following rate, including: Lad Bible, The Ellen Show, Jimmy Fallon, CNN, Mashable, Buzzfeed, Pewdiepie, Good Morning America, The Sun, Daily Mail and more. 

Also starting a new hashtag trend in efforts to get more likes on the Instagram egg by using: #LikeTheEgg, #EggSoldiers, and #EggGang.

True to its name, the world record egg somehow became a world record egg on Instagram with this ingenius marketing campiagn – taking the title away from Kylie Jenner (@kyliejenner) who had held the title for the most liked Instagram post of her first baby announcement back in 2018.

Kylie Jenner is famously known for her half-family, The Kardashians, and has been an Internet sensation over the years. Not to mention, she became a millionaire by the time she was 18 with her own make-up line, Kylie Cosmetics.

Growing up in the hit-tv series, Keeping Up With The Kardashians, Kylie Jenner and sister Kendal Jenner basically grew up on the show.

Funniest Keeping Up With The Kardashian moments

Half-sisters to the Kardashian sisters – Kim Kardashian, Kourtney Kardashian, Khloe Kardashian and Rob Kardashian – Kylie Jenner is the youngest of the Kardashian-Jenner family.

While the famous Instagram egg has been stealing headlines and Instagram likes, the world can’t deny that Kylie Jenner gave it its fame in the first place – taking on a reality TV star and social media mogul with an Instagram following of 124 million followers.

But an older video posted on Kylie Jenner's Instagram stories, where she attempts to cook an egg on the concrete on a hot summer day to show her followers just how hot it was in Calabases, California is trending as a potential clap back video reaction to the trending golden famous egg. 

The famous Instagram egg might be having its moment of fame for now, but we all know that the title will somehow make its way back to one of the Kardashian sisters sooner or later because love it or hate it, we’re all trying to Keep Up With The Kardashians.

So here are 5 times Kylie Jenner reminded us not to take life too seriously….even if it involves an egg.

When Kylie owned up to her actions minus the celebrity know-it-all attitude

When Kylie reminded us that she’s one of us, despite all the fame

When Kylie probably didn’t see this coming

But we can guess her reaction to all of this is really something like

And finally, when Kylie's best advice ever was probably this

Keep Up with Kylie Jenner on Keeping Up With The Kardashians season 15 on E! Entertainment HD exclusively on OSN and OSN Play. 
Check out the Ultimate Entertainment Pack for more reality TV, popular TV shows and all your entertainment needs. 

Written by: Lara Obeidat
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